Owner: Natalie Root
Business Name: The Root Agency
Website: www.therootagency.com
Phone: (727) 470-8125
Email: natalie@therootagency.com
Address: 424 Skinner Blvd., Apt. A, Dunedin, FL 34698

About The Root Agency

For nearly 9 years, The Root Agency has been a trusted partner to nonprofits, helping them strategically grow and thrive. Founded by Natalie Root, the agency provides a comprehensive range of services designed to fuel the development of small and mid-sized nonprofits. The agency’s unique approach integrates strategic planning, creative services, data analysis, and technology to ensure that clients are well-equipped to meet their goals.

The Root Agency’s Approach: 4D for Nonprofit Growth

The Root Agency distinguishes itself through its innovative 4D Approach—Development, Data, Design, and Delivery. This holistic framework enables nonprofits to achieve long-term sustainability by strengthening their fundraising strategies, building operational infrastructure, and creating data-driven plans for growth.

The agency is the only one in the Tampa Bay area to offer a true team-based approach to strategic planning, capacity building, and capital campaign management.

Their services include:

  • SEED: Raise Funds Fast Cohort
  • TAKE ROOT: Capacity and Infrastructure Building Program
  • GROW: Capital Campaign Services
  • Strategic Planning & Creative Services
  • Education and Professional Development Products for Nonprofit Staff and Board Leadership

This multifaceted service offering ensures that nonprofits not only have the tools to grow but also the capacity to execute their strategies effectively.

Why Dunedin?

Although The Root Agency serves clients across the country, Dunedin is home. Founder Natalie Root, who has lived in Dunedin for 10 years, values working within the community that has supported her personal and professional growth. As an established figure in the nonprofit sector, she chose Dunedin to build and expand her agency, fostering deeper connections with local businesses and nonprofits.

Making an Impact

At its core, The Root Agency is committed to boosting both the economic and philanthropic growth of the community. By empowering local nonprofits with the resources they need, the agency aims to strengthen Dunedin’s nonprofit ecosystem and provide lasting positive impact.

Exciting Milestones and Future Plans

This fall, The Root Agency celebrated the opening of their expanded headquarters, a significant milestone for the agency’s growth. Looking ahead to 2025, they plan to commemorate their 9th anniversary with even more resources for nonprofit leaders. New educational programs and professional development offerings for nonprofit staff and board leadership will further solidify The Root Agency’s role as a community cornerstone.

Favorite Dunedin Spot

When not working with nonprofits, Natalie enjoys relaxing at The Hub, a beloved local spot that
captures the spirit of Dunedin. It’s a perfect reflection of the agency’s own commitment to
supporting the community.

For more information about The Root Agency and its services, visit their website at
www.therootagency.com