Location, location, location—that’s what anyone thinks when opening a new restaurant.
The challenge of finding your location is harder than it looks, and it can make or break a
business from the beginning.
While location is crucial, it may not be as critical as you think when other key factors set
you apart from the competition. If you’re considering opening or relocating a restaurant,
thorough research is essential.
First, understand the need for your concept in the specific area. Are there other
restaurants with the same concept? What are you doing to distinguish yourself from
those serving similar items? Simply choosing a high-traffic or seasonal location won’t
guarantee success if you blend in with many other similar establishments.
Sometimes you may need to reinvent your concept if the market area you wish to open is saturated
with your original idea. Just a few changes to either your menu or brand can make you
more interesting and set you apart from the rest.
If changing or tweaking your concept is not an option and you have chosen to open in
an area where the same cuisine is already being offered; market yourself around that
unique aspect and ensure that quality and consistency are always maintained. People
love consistency; us owners, and specifically our guests. Make sure that your product is
always top-notch and that the experience that your guests are having is as well.
Now that you have chosen an area where you can shine with your unique concept,
make sure your staff are experts on your product since they will be the ambassadors to
your unique brand.
Go out there and have fun, never be scared to reinvent yourself. Much success!
